OUR MISSION
At HYDE, Our mission is simple: to protect what's hidden. As the eyes hold secrets of our dreams, it is in one shared glance where they confide.

Only the bold and curious, those who dare to look closer at what can't be seen, will reveal the answers that Hide. In our pursuit of this vision, we are committed to crafting limited drops of eyewear that encapsulate the essence of HYDE.

OUR STORY
HYDE's journey began with a collective vision shared among individuals captivated by the mystery of the unseen. Our story intertwines the eclectic backgrounds of our three founders:

The Creative Director, refined their craft in the vibrant streets of Milan, Italy. Naturally gifted in creativity and design, bringing expertise in unique concept ideation and creation.

The Chief Operating Officer, a visionary who pursued studies in California, USA, brings forth an innovative entrepreneurial spirit and cutting-edge business strategies, that propel our company's success.

The Chief Product Officer, a master of all things e-commerce, draws expertise from China and Hong Kong, collaborating across teams to ensure alignment with our company's vision.

Together, our diverse experiences converge to shape the essence of HYDE, infusing it with a blend of sophistication, creativity, and a relentless pursuit of uncovering the hidden narratives within our designs.

Start HYDEing with us.